The investment by IDG Capital (“IDG”) is made in partnership with LAKRIDS BY BÜLOW’s (“LBB” or the “Company”) management to further support the Company’s continued international growth across Europe, Asia and the US.
IDG has entered into an agreement, subject to customary regulatory approvals, to acquire a majority stake in LBB, the Danish premium confectionery brand, from Valedo Partners Fund II AB. In close partnership with the Company’s management IDG will support LBB’s continued growth through its multichannel strategy in Continental Europe, Asia and the US.
Since Valedo’s investment in LBB in 2016, LBB has developed and grown its operations and international presence significantly, with revenues reaching 376 MDKK in 2024, an increase to more than three times the revenue of 2016. During this period, LBB has successfully grown its direct-to-consumer presence through its own retail units and own E-com operations, jointly representing 64% of sales in 2024, of which E-com constitute 33 percent points. Sales increased by 18% in 2024 and by 20% in the first half of 2025. LBB has during Valedo’s majority ownership expanded internationally into several new markets, primarily Germany, UAE and the UK, but also the US in the last two years. Germany is now the Company’s largest market, representing 36% of sales in 2024.
IDG Capital is an international private equity investment firm founded in 1993. Since 2008, IDG Capital has focused on global consumer investments, supporting leading brands across fashion, lifestyle, electronics, e-commerce, internet services, and food & beverage. Its past and current investments include Moncler, Acne Studios, Gentle Monster, HeyTea, Insta360, Luckin Coffee, Rossignol and Xiaomi amongst others.
“With IDG as a new majority owner, LAKRIDS BY BÜLOW is one step closer to making the world love liquorice. Valedo has been a solid partner in creating a strong position in northern Europe. Now an exciting international growth journey will be fueled further. LBB will be able to benefit massively from IDG’s international experience and consumer know-how.” said Johan Bülow, founder and Creative Director of LBB.
“Over the past decade, LAKRIDS BY BÜLOW has grown from a Danish champion into a global leader within premium confectionery, offering unique products to customers all across the world. The momentum behind our mission to delight people with exceptional confectionary experiences is stronger than ever and revenue grew 18% last year as we broadened our footprint across Europe, Asia and the US. Partnering with IDG Capital gives us further resources and global reach to accelerate our expansion through continued innovation and deepened commitment to craftsmanship and sustainability. I’m excited to unlock the next chapter of growth alongside our new owners.” said Fredrik Nilsson, CEO of LBB.
The terms and conditions of the transactions are not disclosed. Completion of the transaction is expected to take place in the fall of 2025, subject to customary regulatory approvals.
For further information on LAKRIDS BY BÜLOW, please contact:
Fredrik Nilsson, CEO
+4524526822
Fredrik.Nilsson@lakridsbybulow.com