Valedo Partners IV AB (“Valedo”) has invested in On Air, the Swedish experiential entertainment company that brings TV game shows to life. In purpose-built studios, corporate groups and private guests compete in interactive game shows led by professional hosts: a premium experience where On Air’s proprietary technology, set design, lighting and sound give participants the feeling of taking part in a live broadcast.
Since its founding in 2013, On Air has developed into the leading provider of studio-based game show experiences in the Nordics. The concept is aimed primarily at corporate customers, who book events for team building, kick-offs and client entertainment, but it is also popular among private guests. Through the mobile “on the road” concept, the experience is also delivered on-site for larger events and conferences.
On Air today operates its own studios in Stockholm, Gothenburg, Copenhagen and Oslo, as well as a franchise unit in Örebro, with approximately 130 employees, the majority of whom work as hosts and studio staff. Together with Valedo, the company will accelerate its international expansion.
The founders remain in their operational roles and, together with board members and key individuals, have invested alongside Valedo in a co-ownership program.
The terms of the transaction are not disclosed.
About On Air:
On Air offers interactive game show experiences in its own studios in Stockholm, Gothenburg, Copenhagen and Oslo, through a franchise unit in Örebro, and via a mobile concept for larger events and conferences. The company was founded in 2013 and is headquartered in Stockholm.
www.onairgameshows.com
About Valedo:
Valedo is an independent Swedish investment company investing in high-quality small/mid cap companies in the Nordic region. Valedo is focusing on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributing with both capital and industrial experience, Valedo facilitates an accelerated growth phase.
www.valedopartners.com