Valedo Partners Fund II AB (“Valedo”) has entered into a strategic partnership with Lakrids by Johan Bülow A/S (“Lakrids” or the “Company”), a fast-growing Danish premium liquorice brand. The investment is made alongside founder and CEO Johan Bülow as well as the members of the management team. After being founded in 2007, Lakrids has developed to a strong brand within premium confectionery. Today, Lakrids distributes its products through retailers in more than 25 countries, 15 own stores in Denmark, Norway and Germany as well as to consumers in more than 50 countries through its own web shop, www.lakrids.nu.
“It has been important for me to ensure the Company’s development and future growth with a partner who has experience of several of the initiatives that we are to prioritize in the coming years. In Valedo we have also found a partner who fully supports our strategy, approach to quality and vision that the world can learn to love liquorice.”
“We have ambitious goals for the future and believe that own store openings in the larger metropolitan cities are an important cornerstone in letting the customers know that pure liquorice or liquorice with chocolate is a unique product which can appeal to both young and old.”says Johan Bülow, founder and CEO of Lakrids.
The terms and conditions of the transactions are not disclosed
| For further information on Lakrids, please contact: Peter Husted Sylvest, Director of Sales +45 2077 0815 peter@lakrids.nu |
For further information on Valedo, please contact Valedo’s media contact: Hanna Bilir, Brunswick Group +46 (0)709 16 68 66 hbilir@brunswickgroup.com |
About Valedo:
Valedo is an independent Swedish investment company investing in high-quality small/mid cap companies in the Nordic region. Valedo is focusing on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributing both capital and industrial experience, Valedo ensures that a company can achieve its full potential.