Joe & the Juice welcomes General Atlantic as a strategic investor

An agreement has been reached with General Atlantic to, alongside Valedo Partners Fund II AB (“Valedo”) and the other current shareholders, become a minority investor in Joe & the Juice and assist in its global roll-out. General Atlantic is a leading global growth investor and General Atlantic’s Global Retail & Consumer team focuses on differentiated brands, products and business models that capitalize on global consumer trends. General Atlantic has made strategic investments in companies such as Tory Burch, Too Faced Cosmetics, Uber, Airbnb and Klarna

“Over the last few years, we have developed a very constructive partnership with Valedo, through which we have continuously built not only our strategy and operations, but also the dreams that we have for Joe & the Juice. I am very proud of our work to improve the drive and inspiration in our growing organization. We are thrilled to welcome General Atlantic as our new investment partner alongside Valedo. With its solid experience of building global growth businesses, General Atlantic will make a great contribution to our partnership. As a founder, it is rewarding to be able to extend equity ownership to an even wider group of ambitious talent in the company, our next generation of leaders at Joe & the Juice. We have a very exciting future ahead of us as we continue to expand our footprint and unique youth culture globally,” said Kaspar Basse, Founder and CEO of Joe & the Juice.

“It is rare to come across a unique restaurant concept like Joe & the Juice that offers such a well-loved and high-quality product and that also travels so well across geographies. We are very excited about the company’s opportunity to expand its presence beyond Europe,” said Andrew Crawford of General Atlantic.

“Joe & the Juice will be our first retail and consumer investment in EMEA, which speaks volumes to the confidence we have in Kaspar, his team of dedicated employees, and in our conviction that we can be a strong strategic resource to the company. We look forward to partnering with the Joe & the Juice team and Valedo in the company’s next phase of growth,” said Melis Kahya of General Atlantic.

The terms and conditions of the transaction are not disclosed.

Media Contacts for Valedo:
Hanna Bilir,
Brunswick Group on behalf of Valedo
+46 (0) 709-16-68-66
Media Contacts for General Atlantic:
Jenny Farrelly
General Atlantic

Media Contacts for Joe & the Juice:

About Joe & the Juice
Joe & the Juice is an urban juice bar and coffee concept currently operating in +160 locations throughout Europe, with a growing presence in Asia and the United States. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches and coffee, using natural and organic ingredients sourced from growers directly. The differentiated concept offers a modern, urban, and hip ambiance makes it easy for customers who like a fast yet healthy lifestyle while still enjoying an authentic and unique brand.

About General Atlantic
General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector-specific expertise, long-term investment horizon, and a deep understanding of growth drivers to partner with great management and build exceptional businesses worldwide. The firm has a differentiated track record of partnering with leading global brands such as Airbnb, Axel Springer, Barteca Holdings, Klarna, Too Faced Cosmetics, Tory Burch, Uber, and Zimmermann. General Atlantic has more than 100 investment professionals based in New York, Greenwich, Palo Alto, Sao Paulo, Mexico City, London, Munich, Amsterdam, Beijing, Hong Kong, Mumbai, and Singapore.

About Valedo:
Valedo is an independent Swedish investment company that invests in high-quality small and mid-cap companies in the Nordic region. Valedo focuses on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributor of both capital and industrial experience, Valedo helps to ensure that its companies can achieve their full potential.

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