Joe & the Juice and Valedo in partnership for continued expansion

After several years of strong growth and expansion, Joe & the Juice A/S (“Joe & the Juice” or the “Company”) has entered into a strategic partnership with Valedo Partners Fund II AB (“Valedo”). The investment is made in partnership with the founder of Joe & the Juice and a large group of key employees. With Valedo as new majority owner, the Company will have additional resources in terms of expertise and capital to achieve and accelerate the Company’s long-term growth- and development plan.

Joe & the Juice is a modern health-focused juice bar chain founded in 2002 by the CEO, Kaspar Basse. The Company has a proven international concept and offers, through approximately 50 juice bars in Denmark, Germany, Iceland, Norway, Sweden and the UK, healthy juices, sandwiches, coffee, milkshakes, etc. in a modern and service-oriented environment with a unique ambience. All sandwiches and juices are made on-site following customers’ orders. The Company, based in Copenhagen, has in recent years shown strong organic growth and currently has a turnover of around DKK 200 million and ~350 employees.

The founder and CEO, Kaspar Basse, comments:
“The last few years has seen fantastic growth and development of Joe & the Juice – we have expanded successfully into Norway, the UK, Sweden and Germany, and I am very proud of the accomplishments of our dedicated employees and juicers! Clearly, customers of different age groups and nationalities embrace Joe & the Juice’s unique offering and ambience, and I am very enthusiastic about accelerating this growth even further alongside our new co-owner Valedo, who will contribute with important experience and financial resources for the next step in our strategic journey. Also, for me as a founder and CEO, it feels very positive to welcome a large group of key staff as co-owners and long-term partners.”

Alongside Valedo, previous majority owners Kaspar Basse and Johan Wedell-Wedellsborg, key employees, and the new board members of Joe & the Juice will invest in the Company. Danny Feltmann Espersen (chairman of Becksöndergaard, CEO of Karmameju and previously at Bang & Olufsen and H&M) and Sven Mattsson (board member of Akademikliniken and previously CEO of Oriflame Cosmetics) will be appointed as new board members of Joe & the Juice. The board will be complemented with additional members with relevant industrial expertise in the coming months.

The terms and conditions of the transaction are not disclosed.

For further information on Joe & the Juice, please contact:
Kaspar Basse
+45 20 66 09 66
For further information on Valedo, please contact Valedo’s media contact:
Hanna Gustafsson, Brunswick Group
+46 709 16 68 66

About Valedo:
Valedo is an independent Swedish private equity group investing in high-quality small/mid cap companies in the Nordic region. Valedo is focusing on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributing both capital and industrial experience, Valedo ensures that a company can achieve its full potential.

Print news article