Mellby Gård AB (“Mellby Gård”) has acquired Oscar Jacobson from Valedo Partners Fund I AB (“Valedo”). Valedo invested in Oscar Jacobson in 2008 and has, together with the company’s management, transformed Oscar Jacobson into an award-winning modern affordable luxury menswear brand, targeting customers spanning three generations.
Oscar Jacobson is a leading Nordic fashion brand with distribution through independent retailers, own retail stores and an own e-commerce platform. Oscar Jacobson’s largest markets are Sweden and Norway, with additional focus on international growth and a strengthened online offering. Oscar Jacobson was founded in 1903 and is headquartered in Borås, Sweden.
“The revitalization and repositioning of the iconic Oscar Jacobson brand over the last nine years has required a lot of hard work, but has also been exceptionally stimulating and rewarding for me and the rest of the management team. With Oscar Jacobson’s 115-year heritage as the starting point, we have rejuvenated the brand and broadened the collections, improved and modernized the distribution setup, and established a strengthened online presence. Oscar Jacobson currently has a solid platform in place and is well positioned for continued development with the support from a new owner.” says Roger Tjernberg, Executive Chairman and CEO 2009-2017, Oscar Jacobson.
“Today, Oscar Jacobson has a relevant and distinct position on the Nordic menswear scene. We are now executing on an ambitious growth plan, which includes further growth in the Nordics, Northern Europe and an improved online offering. We are very enthusiastic about the future and look forward to continuing our growth journey with the support of Mellby Gård” says David Thunmarker, CEO Oscar Jacobson.
The terms and conditions of the transaction are not disclosed.
Media contacts for Oscar Jacobson:
Roger Tjernberg, Executive Chairman, Oscar Jacobson
Valedo is an independent Swedish investment company investing in high-quality small/mid cap companies in the Nordic region. Valedo is focusing on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributing both capital and industrial experience, Valedo ensures that a company can achieve its full potential.
About Oscar Jacobson:
Oscar Jacobson is a leading Nordic menswear brand, founded in 1903 in Borås, Sweden. The company is headquartered in Borås with approximately 80 employees and sales in 2017 of SEK 282 million. The Company’s collections are marketed and sold through independent retailers, own retail stores and an own e-commerce platform.
About Mellby Gård:
Mellby Gård is a family-owned, long-term investor with an entrepreneurial spirit. The company invests in businesses with clear growth potential, in Sweden and internationally, and in a range of industries: from manufacturing and retail to education and services