Oscar Jacobson strengthens the organization for further internationalization

David Thunmarker assumes the role as CEO of Oscar Jacobson in connection with current CEO Roger Tjernberg being appointed Executive Chairman of the Company.

After eight years as CEO of Oscar Jacobson, Roger Tjernberg passes the CEO role to David Thunmarker who will assume the position after the summer of 2017. David joins from Tiger of Sweden where he served as CEO from 2008 to 2016, and more than doubled sales from SEK 500 million to SEK 1.2 billion. Also, at the end of 2016, Jonas Windahl was recruited to the position as export manager of Oscar Jacobson. Windahl’s most recent role was export manager of Tiger of Sweden. As Executive Chairman, Tjernberg will mainly focus on matters related to strategy, communication and branding.

Oscar Jacobson, founded in 1903, has since Valedo’s investment in 2009 successfully completed a revitalization, enabling strong development in all the Company’s sales channels. Oscar Jacobson’s main markets are Sweden, the other Nordic countries and the UK. The recruitments of Thunmarker and Windahl initiates a period of increased focus on international expansion for Oscar Jacobson.

“David has an excellent management style that fits well into our organization. In addition, David has a proven knowledge of our industry and a great track record of successfully building a brand and to drive sales internationally. This will be one of the focus areas when we are taking the next step with Oscar Jacobson.”says Roger Tjernberg.

“”I am impressed by the complete rebranding Oscar Jacobson has accomplished and its brand position achieved by attracting the end consumer with an outstanding product. I am very much looking forward to becoming a part of Oscar Jacobson and to jointly build the brand further into future, from a currently very exciting position,” says David Thunmarker.

About Oscar Jacobson:
Oscar Jacobson is a leading Nordic menswear brand. The Company was founded in 1903 in Borås and today has sales of approximately SEK 300 million, relating mainly to Sweden, other Nordic countries and the UK. The collections are marketed both through retailers, the Company’s web shop as well as 9 own stores. Oscar Jacobson expects to open 3 additional own stores during 2017.

About Valedo:
Valedo is an independent Swedish investment group that invests in high-quality small and mid-cap companies in the Nordic region. Valedo focuses on companies with clear growth and development potential where Valedo can actively contribute to and accelerate the companies’ development. Being an active owner and contributor of both capital and industrial experience, Valedo helps to ensure that its companies can achieve their full potential.

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